Fundraising Campaign Strategy:
Overview
During the various emergency relief interventions between 1990 and 2003 in Liberia, CCC has appreciably served the affected population by providing emergency relief assistance worth more than ten million United States Dollars to more than three hundred thousand beneficiaries including uprooted people, refugees, etc throughout the war-torn country. During this period, it was easier fundraising as the needs were evident and the world willing to help a dying people.
With the transition from emergency relief to rehabilitation and reconstruction, it has become imperative for CCC to reorganize her self and restructure her fundraising strategy to meet the growing demands of reconciliation, rehabilitation, reintegration and reconstruction in postwar Liberia and to replica the activities of CCC beyond her borders to bring development to needy people everywhere. Already, CCC has programs in Liberia, Ghana and is exploring similar possibilities in Sierra Leone, Togo, Ivory Coast, Europe and the United States, amongst others.
Hence this brief fundraising campaign strategy which is intended to direct ways and means by which the various programs, offices and activities can be properly funded and efficiently operated.
Brief History
CCC formal inauguration as a Liberian NGO dates back to 1990 when the concept, which developed into present day CCC was born as a direct consequence of friendly overtures amongst a few local Christians in western Liberia which geared towards strengthening fellowship amongst Christians which unity the civil war strongly undermined.
When discussions developed in November 1990, the civil war had already engulfed the entire western region, the socio-economic and political structures had broken down, while many Liberians fled for their lives and a few Christian ministers dared the situation to open their parishes. Food was scarce; so was Medicare. Travel between western Liberia and Monrovia, Liberia’s capital was completely cut-off. Banditry was the order of the day as the countryside took its share of hunger, looting, rape and destruction.
That’s when CCC was organized to strengthen the fellowship of local churches and serve as beacon of hope for thousands of Liberians and residents who were occupied with maintaining their lives through the civil war. The challenges notwithstanding, God has been faithful. Hence CCC initial attempt to promote the unity of the Christian community was bordered as the war intensified and disrupted basic life-support services.
With assistance from local and international organizations, CCC engaged in various programs to assist the needy. Some of these programs included food aid distribution, agriculture, counseling (trauma & hiv/aids) medicare, education, skills training, income generation, rehabilitation of schools, health centers, construction & management of internally displaced & refugee centers, etc. CCC is focused on the community development. It is member-driven with activities decentralized through regional offices.
Vision of CCC
The vision of CCC is to see rural local churches and people organized into community fellowships take collective action to improve their communities through rural-development programs and self-help initiatives.
Purpose of Fundraising Campaign
The purpose of the strategy is:
To locate material, human and financial resources to support the programs and activities of CCC
To execute special activities, programs and publication that will promote the work of CCC and make fundraising easier for the organization
To establish Trust Funds internally and externally to support the operations and administration of CCC
To connect donors, partners and interested persons to the organization and ensure that such groups or peoples are properly abreast of the organization’s activities.
To properly coordinate, efficiently manage and adequately report on resource mobilization activities of CCC, amongst others
Strategy
CCC will raise funds and other resources to support the mission and vision of the organization through the following means:
Membership Contribution: Affiliated churches and other members of CCC will be required to pay an annual fee for registration and membership. This fee, to be determined by the Board of Directors will help support the coordination of local Christian community fellowships work at the regional/state level.
Fundraising Programs: At the community, regional, national and international levels of CCC, various fundraising programs will be organized to raise funds. These will include rallies, walkathons, dinners/luncheons, door-to-door solicitations of fund, concerts, sporting activities, etc where feasible.
Income Generation: CCC will organize income generation projects i.e. renting out facilities and equipment like the Community Material Resource Center (CMRC) building in western Liberia, charging fee for service, establishing animal husbandries and poultry farms and selling their bi-products such as milk, eggs; transportation system, amongst others to support her programs
Grants: CCC will continue to seek grants for projects from donors and other partners including churches, corporations, etc.
Partnership Contribution: CCC will continue to jointly implement projects with other partners from the local and international communities in order to implement her vision
Trust Funds Establishment: CCC will work towards establishing local and international trust funds to raise funds for the operations and administration of CCC. This will be done through the establishment of “CCC SUPPORT GROUPS” (CSG) to be set-up in areas where CCC draws a lot of ‘sympathy’ and support.
Definition of Trust Funds
Two major categories of trust funds shall be established to fulfill objectives:
National Trust Funds: The NTF shall be established in countries where projects are or proposed to be implemented (project-receiving-countries-PRC) like Liberia, Ghana, sierra Leone, Nigeria, Togo, etc. Each NTF shall be established, managed and coordinated by the National Board of Directors of each project country
International Trust Funds: The ITF shall be established in countries or regions from where CCC programs and activities are supported i.e. Europe, United States, Canada, Asia, etc. An ITF shall be managed by a 5-person Coordinating Management Team (CMT) which shall be chaired by a CSG Coordinator.
Membership of CSG
CCC Support Grpups shall comprise individuals, churches, organizations, etc in a particular country or region who are interested in, and share the vision of CCC and her affiliate organizations to assist the poor and needy as required by our Lord Jesus Christ. In this regard, the CSG shall also help arrange cooperating partners in project implementation and training opportunities for CCC staff in intervention Country.
Operational Support of CSG
The management of each CSG will be entitled to between 5 and 10% of funds raised annually within their area depending on amount, to enable CSG function effectively and the Coordinator to visit project areas atleast once a year to be able to adequately present progress of programs to supporters and donors.
International Coordination
CCC expects that each CSG Coordinator shall eventually form a part of a CCC International Contact Group (ISG) which will serve as an International Board of Directors to be established to administer CCC activities internationally. This group will comprise national country directors and boards chairpersons, partners representatives and other supporters and organizations. The ISG will coordinate the international fundraising mechanism.
CCC Annual Campaign Day
A day shall be set aside by CCC to be known and styled, the “CCC ANNUAL FUNDRAISING CAMPAIGN DAY” when specially-organized fundraising activities shall be held at the community, national and international levels to generate support for CCC. This annual campaign shall be facilitated by CCC members, friends and supports. Funds raised shall be deposited in the respective Trust Funds already established.
CONTACT INFORMATION:
Concerned Christian Community (CCC)
2nd Flr Kashour Building
Broad & Johnson Streets
P. O. Box 10-4875
1000 Monrovia 10
Liberia
Tel: 231-6-517176, 452763, 519189
E-mail: cccliberia@yahoo.com, cccliberia@msn.com,
concernedchristiancommunity@yahoo.com
Site: http://cccliberia.multiply.com
